Search Engine Optimisation (SEO)

The web can be an extremely effective method of marketing your products and services even if you are not actually selling directly over the Internet. However, many businesses fall into the trap of assuming that simply having a website will ensure their products and services reach their intended audience. These businesses are often disappointed to find that the people who are searching for their products and services have no hope of ever finding their site. Why? Because their website is not optimised to be listed prominently in the natural (un-paid) search results produced by the 3 most popular search engines Google, MSN and Yahoo!

Currently around 90% of all internet users use popular search engines regularly and approximately 80% of clicks within Google results occur in the natural search results, with the remaining 20% going to paid listings (Sponsor links, Adwords etc).

If your site is not ranking highly within the natural search results, you're missing out on a great deal of potential traffic and possibly a great deal of sales.